Belleza Interior, propuestas de vida (Inner Beauty, life proposals)

Each audiovisual image transmitted through the television has an undeniable message of reelection. Undoubtedly, its interest is to touch the deepest part of the hearts of Dominican women so they become aware of the importance that must be given not only to their physical appearance, but also their internal well being.

Milagros Germán, Jatnna Tavárez, the first
lady of the Dominican Republic Margarita Cedeño de
Fernández, Tania Báez and Viviana Gibelli.

With this absolute truth, the MercaSID group, in name of their brand Crisol Ligero, calls out to Dominican women to take care of their internal well being and can thus lead a healthier life.

In honor of this, during an emotional act, they presented their new campaign "Tu belleza interior es lo que realmente importa" (Your inner beauty is what really matters), which began with the welcome speech by Viviana Gibelli, who called special attention to the presence of the first lady, Margarita Cedeño de Fernández.

Viviana Gibelli declared that all women have the right to medical attention and access to all the means which can promote a better heath in relation to the particular role she is to play in today's family and society.

She expressed that she supports and shared MercaSID's sensibility, which through their brand Crisol Ligero sends out the message of prevention and of respect to the dignity of Dominican women. "I feel especially proud, happy and grateful to this project, because after working for more than seven years at the 'Sociedad Anticancerosa de Venezuela' (Venezuela's Anti-Cancer Society), I feel that my greatest reward is the happiness of a person who has managed to overcome an illness as difficult as cancer".

Following this, Tania Báez, Jatnna Tavárez and Milagros Germán came up on stage to help bring this campaign to life, this campaign which ask every woman: How good is your health? When was the last time you visited a gynecologist? How balanced is your vitamin, mineral and calcium intake? Would you allow yourself to be abused and under valued?

Tania Báez, who for two years has collaborated with the group "Aquelarre", which works with women and children affected by inner family violence, stated that "this is why the topic we discuss today is one I know well, I have lived through it indirectly through testimonies and I am very aware of how important it is to give the proper orientation and make available the means of prevention for those who suffer from this disease".

"We also have to reaffirm the women the importance of denouncing abuse, of not putting up with that type of situation through this beautiful campaign. It is a duty and an honor that Crisol grants us", she stated.

Florentino y Laura Alonso talk with María Consuelo Bonelly de López.

Jatnna Tavárez, together with Crisol Ligero, called for an increase in awareness on prevention and solution to great problems such as cancer, osteoporosis and violence against women.

Milagros Germán, a breast cancer survivor, expressed: "Women, if you catch it in time, breast cancer is curable. Do not fear the diagnosis, the quicker it is diagnosed the greater your odds. That is the difference. I am living proof".

Later, José Llano, brand name manager of MercaSID, stated that the company, under its trademark Crisol Ligero, makes a contribution to the Dominican family through this campaign, which above all is a proposal for life, an intimate conversation with each woman in the country, "a call so that you yourself are the one to recognize how much you are worth and how loved you are".

"It is time to focus on yourself, to prevent your words from being silenced, it is time to value your ideas, your projects and your strength as a human being, and it is also time to learn and overcome, make your projects a priority it is time you love yourself and time your start caring for yourself", expressed the executive.

After his words, emotional commercials were shown and made the women present comment their interest in taking better care of themselves by periodically visiting the doctor.

They were also able to share more closely with Tania Báez, Jatnna Tavárez and Milagros Germán, who used themselves as spokespersons for this personal commitment which from now on every woman must make their own in order to prevent illness and live a better life.